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giffgaff - You are a giffgaff away
This project was a D&AD New Blood Awards 2023 competition brief set by giffgaff, this was a branding and digital media advertisement brief featuring motion graphics.
This brief allowed me to try a different approach with giffgaff’s brand advertisement, while keeping a clear visual identity through the colour palette, type and messages.
I carried out some background research into giffgaff to create a detailed motion graphic showing their support as a social platform.
There are over 1,100 B Corp Companies in the UK, featured in 58 industries with 55,000 employees.
Creates a more inclusive and sustainable world.
Puts the wellbeing of employees, members, community and the environment before profit.
giffgaff community forum which allows new members to talk about any topic
What is a B Corp Company?
How does it benefit giffgaff?
Promotes an overall positive impact for the company.
Gain more trust and loyalty from their customers.
“Together, we’re changing the rules of the game so that all businesses have to balance profit and purpose” - giffgaff (2022).
Benefits all people, communities, and the planet.
What is giffgaff
all about?
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They provide flexible monthly network plans called ‘goody bags’ they recommend the best plans to save their members’ money.
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They have a support forum called ‘the giffgaff community’ and members can give feedback using a user friendly accessible interface.
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The forum also features sections such as photography, text games and general discussion.
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Users can switch plans for their ‘goody bag’ at any point which allows members to know their mobile data allowance.
giffgaff values?
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giffgaff uses a tagline ‘the mobile network run by you’ and this shows their B Corp branding as an open and friendly company by giving their members options and ownership of their decisions.
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giffgaff is a Scottish word for ‘mutual giving’ which sums up their guidelines for listening to their members and involve them by letting them voice their opinions.
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They encourage members to give feedback and a clear direction on what improvements giffgaff need to make for their platform.
Why giffgaff joined
B Corp
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Driven by their employees, members and the planet, aligning with B Corp’s standards
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Commitment for a better business
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giffgaff does not focus on profit as their success.
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Leading the way as advocates for the cultural shift
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“So you can rest assured that you’ll always be kept in the loop about any decisions we make and feel empowered to feed in whenever you want. We hope you’ll stick around to help us continue building a network we can all be proud of” - giffgaff.
Giffgaff Advertising Moodboard
giffgaff Language
Viewpoints from members and staff at giffgaff on social media.
“Our prices are strictly fixed. Now that is something to dance about”
“Move to giffgaff where you are sure to receive a warm welcome”
“What makes a good community is having togetherness, having commitment to each other and most importantly trust between each other”
“This is what I call an excellent example of coporate social responsibility! Well done!”
“This is why I love giffgaff. They could have easily raised prices but they value their customers more!”
From scrolling through giffgaff’s social media, they are very friendly and determined to make sure every member is satisfied with their services.
This shows their commitment as a B Corp company to help others. giffgaff often uses recent and trendy topics to be relatable and straightforward to members.
Colour Palette and Typography
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Poppins - SemiBold
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
Poppins -
Bold
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
Poppins - SemiBold
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
Poppins -
Black
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
I chose this colour palette because I believe it matched the brand aesthetic of giffgaff’s campaigns and this is very important because it promotes brand recognition and loyalty.
This colour palette blends well as a gradient for backgrounds and animation assets that will be used in my Instragram story.
Poppins is a geometric sans serif typeface which looks very attractive and readable.
I decided to use this typeface to keep the brand identity of giffgaff familiar to members as Poppins has been used in their past campaigns.
Storyboard Sketches
1.
2.
The Instagram storyboard features 3D emojis, friendly language, geometric shapes and gradient backgrounds inspired by my research on giffgaff’s brand identity
I have added arrows onto some of my frames to show what motion the assets will have when entering the Instagram story
3.
giffgaff 2D and 3D Icon Development
When creating my icons, I used vibrant gradient colours. This colour palette gave my project a modern and friendly appearance.
I converted my icons and emojis into 3D using Adobe Illustrator’s ‘3D and Materials’ tab.
This feature allowed me to easily add depth and adjust the lighting to my satisfaction.
I converted my icons and emojis into 3D using Adobe Illustrator’s ‘3D and Materials’ tab.
This feature allowed me to easily add depth and adjust the lighting to my satisfaction.
giffgaff Instagram Story Frames
giffgaff Instagram Story
Poster Mockups
Poster designs based on my giffgaff motion graphics which includes the giffgaff logo. I wanted to show concepts of how the campaign could
be advertised.
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